BOOM Lakalaka! SDSU linebacker Seyddrick Lakalaka signs NIL deal with Sons of Montezuma

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Tuesday morning July 19, the Sons of Montezuma announced the signing of Seyddrick Lakalaka as the fourth SDSU football student-athlete to join our NIL Team for this 2022 year. The super-senior linebacker, Seyddrick was excited to put pen to paper for his agreement with SoM.

The agreement with Lakalaka will create his official #43 jersey T-shirt and other merchandise items. The ‘Boom Lakalaka’ T-shirt just may be the most appealing in our NIL collection thus far. We like to give full credit to Seyddrick himself who had a huge influence on his design. The jersey numbers front and back feature a custom tribal pattern that signifies Lakalaka’s roots & culture.

Oh I love it, i love it. It’s looking nice, it’s looking fresh. It’s a mixture of my culture. I’m Tongan, Samoan and Hawaiian. I wanted to implement it onto my shirt. To show who I am and where I come from.” says Lakalaka when asked about his design choice.

Seyddrick who calls Kalihi, Hawaii his hometown, is coming into this 2022 season with a lot of veteran leadership. Having played in 14 games last season and starting in 5, he had 44 tackles (21 solo), including 4.5 tackles for loss, a 14-yard interception return and two quarterback hurries. Seyddrick is no doubt looking to build further upon last years performance.

I play with a lot of toughness, how Aztecs warriors are supposed to be—how they’re supposed to play, and what is expected from my teammates and the coaches—(to play) tough, fast and smart. This years going to be a big year for us—myself and the football team.”

When asked about his signature nickname indicated on the front side of the shirt, Seyddrick gives credit to special teams coach Doug Deakin for that big of marketing genius. “Boom is a nickname Coach Deak gave to me on the football field. It also goes with my last name as well— Boom-Lakalaka.

The Lakalaka name runs strong in San Diego, California. Seyddrick is also the younger brother of Aztec4Life SDSU linebacker Ronley Lakalaka (2015-2018). Look for more coming soon on Seyddrick’s Sons of Montezuma Podcast episode next week.

The official Seyddrick Lakalaka #43 T-shirt features both a standard next level T-shirt unisex style, as well as a crop top style T-shirt for the ladies. Both shirts are soft 100% combed ringspun cotton and retail for $30 in the next level style and $28 for the crop top. Both are sold exclusively at sonsofmontezuma.com/shop and you can purchase both men’s and women’s styles right here below!

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by Tom Ables. Photography by Ernie Anderson and others.

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